Trends
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Why Blue Mascara Is the Summer Makeup Swap Worth Trying
Blue mascara is back, giving lashes a subtle shot of color that works for festivals, concerts, vacations, and beyond.
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The Real-Skin Makeup Look We Can’t Stop Thinking About From “Wuthering Heights”
Here’s how to recreate the flushed-cheek, real-skin look at home.
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Why the Halo Effect Is the Most Flattering Lip Trend Right Now
Forget crisp liner. The halo effect is all about blurred edges, soft dimension, and an effortlessly fuller-looking lip.
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Cool-Toned Makeup That Flatters Every Skin Tone
Cool-toned makeup goes beyond icy frosts—discover the flattering grey, mauve, and plum shades that work for everyone.
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Trend Forecast: 2026 the Year Bold Color Makes a Comeback
Color-forward makeup is reclaiming the spotlight, and these standout products make it easy to wear throughout 2026.
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Where Did All the Beauty Trends Go?
From hyper-personalized feeds to the rise of minimalist aesthetics, today’s beauty landscape is missing the creative chaos that once defined it.
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Self-Care Over Makeup: A Lifestyle Shift for Gen Z and Millennials
From skincare to scent therapy, discover how younger generations are prioritizing mood-boosting rituals over traditional beauty buys.
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SACHEU Beauty Lip Stain: Everything You Need to Know About the Viral $12 TikTok Product
The best way to apply and remove the viral SACHEU Lip Stain for a flawless finish that lasts.
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The One-And-Done Eye Shadow That Does It All
MOB Beauty’s Cream Clay Eyeshadow isn’t just for eyes—and that’s exactly why you need it.
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TikTok-Viral Gifts for Alllll the Beauty Lovers on Your List
Shop the viral products that deserve the hype—and would make A+ gifts.
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Red Blush Is the New Pink, Thanks to RMS Beauty
Have we been sleeping on the most-flattering blush shade all along? Contrary to popular belief, the right shade of red can serve as a universally-flattering neutral.
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Very Mindful, Very Demure Makeup
We don’t do too much. We’re mindful and cutesy with this makeup routine.
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3 Ways to Make Brat Green Makeup Surprisingly Wearable
This bold shade is dominating beauty right now, and we have three easy ways to make it your own.
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The ‘It’ Shade of Summer 2024: Yellow
The color of the moment is—*drum roll please*—yellow. From soft butter yellow to rich mustard, there’s a shade for everyone to try.
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3 Tips To Make Boyfriend Blush Work for Any Face Shape
I couldn’t fathom how a lower blush placement could be flattering on any face shape. Little did I know, I actually ended up liking it and it’s become my new summer look—but only when done right.
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5 Products for Penelope’s Radiant Glow, Inspired by Bridgerton
Want Pen’s flawless skincare prep and makeup look? Here are five products that contributed to her striking glow.
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Broccoli May Be the Best Faux Freckle Tool on the Market
These may just be the most *organic* looking freckles you could draw up.
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Oil as an Exfoliator? The Internet May Be On To Something
Similar to oil pulling for teeth, this trend is based on the belief that oil serves as a magnet to gently pull impurities from the skin. Read on to see if it works.
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Can Hyaluronic Acid and Vaseline Really Replace Lip Fillers?
I tried the latest trend for plump lips—layering hyaluronic acid and vaseline.
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6 Trending Colors for Spring Makeup This 2024
From butter yellow to steel gray, update your beauty routine to match the season’s hottest hues.
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