Nudestix

Inspired by her daughters Ally and Taylor, Chemical Engineer Jenny Frankel designed Nudestix—a minimalist on-the-go makeup line that accentuates your features and lets your natural beauty glow. The easy-to-use, multitasking products help you ‘go nude but better’ with clean, vegan, good-for-your-skin ingredients.

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Get a free deluxe Magnetic Luminous Eye Color in Angel when you spend $35 or more on Nudestix.

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Behind the Brand: Nudestix

Constantly on-the-go, always one step ahead of their parents, and more interested in social media than anything else? Yup, that pretty much sums up Generation Y. So it makes sense that in terms of makeup, millennials want simplicity. Case in point: Taylor, 18 and Ally Frankel, 15, both models, who founded the new line Nudestix with their mother Jenny Frankel. Frankel has a long history with makeup: she’s a chemical engineer who’s been developing beauty products for almost 20 years for brands like MAC and Cover FX. Because of that, her daughters have been exposed to beauty from an early age—but both say they won’t spend more than ten minutes doing their makeup.