Trends
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Easy Ways to Try Out the Dopamine Beauty Trend
These feel-good looks are low on effort but big on impact.
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Sunburn Blush: How to Fake Sunkissed Summer Skin
The faux sunburn look that’s taking TikTok by storm.
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The Vaseline Lash Lift Hack Isn’t for Everyone—Here’s What You Need To Know
After seeing a slew of unbelievable transformations online, I had to try it for myself—here’s how it went.
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How to Make the Most of Hollywood Flawless Filter
Make the most out of the internet-famous complexion enhancer everyone swears by.
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4 Y2K Braided Tendril Hairstyles for Summer
These braided hairstyles will take you back to summer in the early 2000’s.
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Everything I Learned From a Week of Reverse Hair Washing
I committed to reverse hair washing for a full week to find out for myself—here’s how it went.
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This Creamy TOM FORD Shadow Quad Was Made for You
Take the quiz to find out which TOM FORD eye shadow quad best matches your personality.
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Try These 5 Duochrome Floating Liner Looks
Here’s how to execute the floating liner look on your eye shape.
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Recreate Eckhaus Latta’s NYFW F/W 2022 Hair With Oribe
Whether you have long strands or a short cut, here’s how you can recreate the runway-ready looks with Oribe.
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The Secret to Altuzarra’s NYFW 2022 Hairstyles: Oribe
Confirmed: effortless, undone hair is in, and you can create the look at home.
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Allure Best of Beauty 2021: This Year’s Top Picks
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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Get the Look: TOM FORD Beauty at NYFW 2021
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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Celebrity-Inspired Eye Makeup for Halloween 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Easy Halloween Makeup Looks for a Virtual Party
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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Get the Perfect Fall Flush with These Blush Shades
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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How & Why to Try the Soap Brow Trend
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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Trends
- 1
This Lip Trend Is About to Break the Internet
This groundbreaking trend is about to change the beauty world as we know it.
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Eyes
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4 Makeup Trends That’ll Brighten up Your Time at Home
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
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No Prom, No Problem: Makeup for a Virtual Party
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
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Trends
- 2
8 Trends That Will Change the Beauty Industry This Year
New year, new beauty trends! Here’s everything you can expect to see in 2020.
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