The ‘It’ Shade of Summer 2024: Yellow

Photo: ©Juno / Stocksy

The color of the moment is— drum roll please —yellow! While it’s been on our radar for a while, it’s showing no signs of fading out. While adding the trending hue to your wardrobe may be more of an investment, incorporating shades of yellow in your makeup routine is a fun, low-commitment way to give it a whirl. From soft butter yellow to rich mustard, there’s a shade for everyone to try.


Yellow is the ultimate mood-booster, perfect for brightening up your look during the spring and summer months. The best part? Lighter shades of yellow are neutral-adjacent, extremely wearable, and well-suited for even those adverse to color—myself included. Consider this your cue to dip a toe into the season’s it-color with five must-have makeup products.


MOB Beauty Cream Clay Eyeshadow in shades M86, M113, or M121, $18

This clean, vegan shadow is loaded with pigment for incredible color payoff, but easily sheered out for an ethereal wash. It comes in a range of beautiful shades that dry to a semi-powder finish, but our current favorites include M86, a butter yellow, and M121, a soft yellow, for light to medium skin tones; and M113, a golden yellow, that beautifully complements deeper skin tones.


Jeffree Star Cosmetics Banana Fetish Artistry Palette , $52

Jeffree Star’s eye shadow formulas are renowned for their intense color payoff and long-lasting stay without fallout, and this palette is no exception. It serves 18 delicious shades of yellows, browns, and vibrant pops of color that you’ll keep reaching for, even after the trend fades.


Cirque Colors Jelly Nail Polish in shades Citron Jelly, Mango Jelly, $14.50

Nail polish is the ideal vehicle to experiment with pops of color. Cirque Colors offers a playful range of options, from a zesty lemon yellow (Citron Jelly) to a vibrant orange-yellow (Mango Jelly) to satisfy your yellow craving.


Anna Sui Liquid Eye Color in shade 800 Tulle Yellow, $21

Another fun and eye-catching way to embrace the yellow trend is with a liquid eye color. Apply this lustrous, glittery shade all over your lids for a bold look, or use it as a liner for just a hint of yellow. Its gold shimmer makes it both on-trend and timeless.


Natasha Denona Yucca Eyeshadow Palette , $69

Here’s another palette that’s currently trending but stands the test of time. This earthy eye palette offers wearable shades of yellow, brown, and green in three daring formulas—sparkling foiled, matte, and metallics—delivering vibrant, ultra-pigmented color payoff for all skin types and tones.