Trends
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The Modern Matte Lip Is Imperfectly Blurred
Lip textures are often slotted into either matte or glossy textures—but what if I told you the perfect in-between exists?
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J.Lo Convinced Me To Try Kevyn Aucoin’s “Lightbulb” Technique
Because we’re all after her glowing complexion and snatched contour.
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Looks
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Mermaidcore Beauty is Making Waves This Summer
Beauty aficionados worldwide are embracing ocean-inspired color and glistening finishes. Here’s how you can get the look.
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Recreate These 6 Stunning Eye Shadow Looks From the Met Gala
The Met Gala may be over, but we’ll be reminiscing and recreating this year’s best celebrity makeup looks all season long.
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Cowboy Hat Hairstyles to Wear All Summer Long
These country hat hairstyles will have everyone’s head turning to say “howdy.”
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The Soft Goth Makeup Aesthetic Is Perfect for Spring
Get the look with MOB Beauty x Jessica Haze Collection.
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Lip Gloss TikTok Hack Gone Haywire
Here’s what happened when I tried 2 DIY gloss hacks found on TikTok. Spoiler alert: things go a little haywire.
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The Results Are In: Underpainting is TikTok’s Best New Makeup Trend
A Step-by-Step Guide To Underpainting
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6 Ways To Get Rihanna’s Super Bowl Red Lips
RiRi donned a bold scarlet lip to match her all-red ensemble, and we’ve never reached for red lipstick faster.
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Got Dry Skin? Try Skin Flooding
Everything you need to know about the TikTok/beauty editor/dermatologist-approved skincare routine.
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Dolphin Skin Is Here to Stay—Here’s How You Can Get the Look
Dolphin skin takes dewy to the next level with a wet, fresh-out-of-the-water effect. Not sure how to get the look? I’ve got you every step of the way.
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Trends
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5 Ways To Do Glitter on New Year’s Eve
We’re counting down our top 5 glitter makeup looks for New Year’s Eve
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3 Trending Lip Hacks To Take You From Errands to Dinner
The gym lips, siren lips, and oval lining trends are easier to recreate than you think. Here’s how to get all three looks.
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Recreate Wednesday Addams’s Viral Lip Look With These 3 Liner Dupes
While the exact liner used in the show is sold out, we found 3 similar swaps that are great for channeling Wednesday Addams.
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Nail the Viral ‘I’m Cold’ Look With Just 3 Products
You know that flushed look you get after spending time outside in the cold? Your cheeks and nose are a little red and you have a subtle glow. Here’s how to recreate it.
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Why I’m Never Using Heat on My Hair Again
TikTok’s raving reviews convinced me to try Kitsch’s viral heatless curling set—and I’m never going back.
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I Skin Cycled for 2 Weeks—and My Skin Has Never Been Happier
It takes the guesswork out of which products play well together or if you’ve given enough time between certain active ingredients—phew!
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5 Iconic Makeup Looks From Doja Cat
Doja Cat consistently makes her face a canvas for art, and it’s redefining the world of beauty.
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7 Fall-Inspired Products to Spice up Your Beauty Routine
Here’s a cornucopia of products featuring this season’s festive colors and scents.
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Barbiecore Beauty: Pink Makeup Is In
From head-to-toe hot pink outfits to statement making accessories—and you guessed it, pink-centric makeup—celebs and influencers can’t get enough of pink these days.