Editorial: Behind the Brand
-
Three EPDA Wins for Sonia G. and the Artisans Behind the Keyaki Kakishibu Brushes and Cranes over Mount Fuji Brush Holder
Mr. Fujimori Uematsu of KOYUDO and Kazuma Iwata’s teams brought centuries of Japanese craft to the 2025 European Product Design Award, and took home three wins.
-
The Sustainable Makeup Brand Rethinking What Luxury Looks Like
In our sustainability spotlight, MOB Beauty co-founder Alisha Gallagher talks packaging waste, clean-washing, refillable makeup, and why progress beats perfection.
-
The Rise of Ritual Body Care: Meet bod beauty
A founder’s journey back to her body inspired a ritual-driven glow balm designed to reconnect skin and self.
-
How Otis Batterbee Brushes Are Designed Like Couture Fashion
From couture fashion to beauty tools, Otis Batterbee brings luxury craftsmanship, performance, and bold design to every brush.
-
María Catalá’s Mission to Create Brushes That Actually Work
With a decade of makeup education under her belt, this beauty expert is helping users blend smarter—not harder.
-
Behind the Scenes with Sonia G. and CHIKUHODO
The story behind Sonia G.’s latest makeup brush set and her collaboration with one of Japan’s most respected brushmaking families.
-
Inside Wayne Goss’ Collector’s Edition: What You Need to Know
Get all the details about The Collector’s Edition before it launches.
-
The Art of Brushmaking with Altesse Studio’s Julia Tissot-Gaillard
We caught up with CEO Julia Tissot-Gaillard of Altesse Studio, which has thrived across six generations, mastering the art of brushmaking while staying ahead of trends.
-
The Fleurissent Skincare Philosophy: Embracing Inner Calm and Outer Glow
Fleurissent redefines skincare with a holistic approach, using flowers to bring peace, clarity, and radiance from within.
-
Le Prunier: Harnessing Generations of Farming for Skincare Innovation
Plums have been a cornerstone of the Taylor family’s farming business for over 40 years. Here’s how the founders brought its remarkable health benefits to a new frontier—skincare.
-
How Vintner’s Daughter is Transforming Skincare with Whole Plants
This approach speaks to an ancient truth: the skin, like the body, responds best to natural, unadulterated nourishment.
-
Proof That Vintner’s Daughter Is All Fuel, No Filler
In an industry that’s constantly churning out new, trendy products, Vintner’s Daughter takes pride in its ‘slow beauty’ approach.
-
Everything You Need To Know about Wayne Goss The White Gold Collection
Get all the details about the The White Gold Collection before it launches.
-
Pretti5—Where Traditional Chinese Medicine Meets Western Innovation
While Dorothy’s career thrived in a busy, metropolitan city, her skin did the exact opposite. Here’s how her personal skin issues inspired TCM-infused formulas.
-
Meet the Duo Behind Custom Skincare: Victor Casale & Joy Chen
Did you know three out of four people use skincare that isn’t right for their skin? Here’s how Pure Culture Beauty aims to make beauty more simple, cost-efficient, and effective.
-
Meet Sisley-Paris' Artist in Residence: Robin Black
From working with top fashion designers to creating her blog, Robin shares her beauty journey, rule-free makeup philosophy, and more exclusive content.
-
Meet Louis Barthélemy: The Artist Behind Oribe’s 2023 Holiday Packaging
Titled “Eternal Rituals”, the whimsical artwork showcases the role haircare has played in our daily life for centuries.
-
Exclusive: Preview Wayne Goss’s The First Edition Collection
Get all the details about makeup artist Wayne Goss’s new eye and face brushes.
-
The Secret World of Brushmaking: Sonia G. Takes Us Behind the Scenes
For the reissue of her classic Fundamentals line, makeup brush visionary Sonia G. gives us an exclusive tour.
-
Olivia Chantecaille’s Top Beauty Picks for Holidays 2022
Here’s what Chantecaille’s co-founder and creative director is gifting her loved ones this holiday season.
Popular in Behind the Brand
-
Behind the Brand
-
Behind the Brand
Mila Moursi: Hollywood’s Most Sought-After Skin Care Specialist
-
Features
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
-
Behind the Brand
Charlotte Tilbury: From World-Class Makeup Artist to Global Beauty Icon
-
Behind the Brand
-
Features
-
Behind the Brand
Behind the Brand: David Klasfeld of Obsessive Compulsive Cosmetics