Editorial: Behind the Brand
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Stories
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Wayne Goss on Fighting Ageism in the Beauty Industry
Because beauty and makeup are for everyone—no matter your age.
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New Releases
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Wayne Goss Launches New Eye Color Collection
Follow along for a first glimpse of The Luxury Eye Palette in Pearl Moonstone.
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Inside the Luxury Eye Collection with Wayne Goss
In this video, Wayne Goss talks us through the Luxury Eye Collection and shares some tips and tricks to create easy (yet still gorgeous) eye looks.
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New Releases
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Get a Sneak Peek at Wayne Goss’s New Eye Collection
Wayne Goss is back at it with new makeup—and this time, it’s all about the eyes.
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New Releases
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Wayne Goss’s New Makeup Brushes, Revealed
Watch as Wayne Goss reveals the newest additions to his fan-favorite makeup brush collection.
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New Releases
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Big News: Wayne Goss Launches His Makeup Line
Watch the video to see Wayne reveal his new collection of lip products.
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Stories
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COVID-19: Jouer Cosmetics Creates a New Product to Help Frontline Warriors
Jouer Cosmetics creates opportunities to help essential workers during the COVID-19 outbreak.
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April Gargiulo, Founder of Vintner’s Daughter, Talks Women Supporting Women
We’re celebrating Women’s History Month with April Gargiulo, Founder of Vintner’s Daughter. Here’s how she translated the philosophy of wine making to natural skincare.
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A Chat About Conscious Consumerism With Indie Lee
The natural skincare brand founder discusses the importance of transparency, conscious consumerism, and how YOU can ignite change in the beauty industry.
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Sonia G. Talks Brushes, Blogging & Business
We’re celebrating Women’s History Month with makeup brush queen, Sonia G. Read more about her journey from IT architect to blogger, mother, and ultimately, founder and entrepreneur.
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Nomad Noé Candles Highlight Forgotten Figures of History
Ready for a history lesson? Read on to discover the seriously inspirational characters behind Nomad Noé’s collection of candles.
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Danessa Myricks’ Take on Inclusivity in the Beauty Industry
We’re celebrating Women’s History Month with Danessa Myricks. Here’s her take on inclusion in the beauty industry—the strides we’ve made & the progress that’s still pending.
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Beauty as a Vehicle for Expression & Creativity: Lit Cosmetics Founder Weighs in
Do you see beauty as a vehicle for expression and creativity? So does Lit Cosmetics Founder Jodie Perks—here’s her take.
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The Beauty Behind Dominique Cosmetics
Q&A with YouTube beauty guru and founder of Dominique Cosmetics, Christen Dominique.
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What We Know About Shane Dawson’s Makeup Collection with Jeffree Star
Here’s the tea on Shane Dawson’s trending docu-series, “The Beautiful World of Jeffree Star.” Follow along as we recap the making of the Conspiracy Palette and more!
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Meet The Artists Behind Oribe’s 2019 Packaging: Block Shop Textiles
More on how this dreamy collab came to fruition and the inspiration behind the stunning packaging.
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News
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Celebrating the Fashion and Beauty of Anna Sui
The independent, eclectic and influential designer is honored with a huge retrospective of her finest looks plus, of course, her makeup!
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Stories
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Exclusive: Sonia G. Shares the Inspo Behind Her Latest Brush Set
All the exclusive details behind Sonia G.’s latest Japanese-crafted makeup brush collection: Sky Face Set.
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How UMA Sources the World’s Best Essential Oils
Think all essential oils are created equal? Think again. Learn about the different methods of extraction and find out which produces the highest-quality essential oil.
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Stories
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Entrepreneurial Advice from Female Founders and CEOs
Celebrate International Women’s Day by learning about a few of the most inspiring founders and CEOs of the beauty world.