I found an amazing dupe for UD's 24/7 liner!

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Aug 26, 2014

Tia B.

And it's Jordana's 12 HR Made To Last Liquid Eyeliner Pencil. I've only tried it in the brown shade called Espresso Last which is a dark brown, but it felt and looked exactly like Demolition from UD.

In the picture, the left side is the shade UD's 24/7 in Demolition, and the right side is Jordana's 12 Hr Liquid Pencil (Which isn't liquid, but I think it's just supposed to look like a liquid finish) in Espresso Last.

I really don't feel a difference between the two, and the wear time for Jordana's liner is the same or even longer than UD's 24/7. I wore the Jordana liner from 8am to 11pm and it didn't even smudge.

Here are the ingredients, which are very similar:

Jordana:
Isododecane, Synthetic Wax, Cyclopentasiloxane, PEG/PPG-19 /19 Dimethicone, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohol, Calcium Aluminum Borosilicate, Silica, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate / Polyhydroxystearate / Sebacate, Polyethylene, Pentaerythrityl Tetra-D-T-Butyl Hydroxyhydrocinnamate, Tin Oxide, Tocopherol.


UD:
Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol.

And the best part is... the Jordana liners are $2.49 compared to UD's $20. You could buy the whole line of Jordana's liners for one of UD's! The only downside is that I think as of now they only have 6 shades, but since it is a new product they will probably add more later.

Hope you guys enjoy!

Aug 26, 2014

Gabby M.

Awesome thanks for sharing! I'll definitely go check them out :D.

Aug 26, 2014

Mariam A.

Wow great!

Aug 26, 2014

Caitriona H.

Thank you! Will definitely be on the lookout :)

Aug 26, 2014

Kitty K.

The BhCosmetics pencils are the same as well. Mine is as black as Urban Decays and smudges a bit less.

Aug 26, 2014

Andrea V.

Yesterday I was talking about how my eyelashes look pretty much the same if I use Jordana best lash extreme or if I use UD Perversion lol

Aug 26, 2014

Hannah G.

Thanks!

Aug 26, 2014

Traci P.

Where do you find Jordana products?

Aug 27, 2014

Tia B.

@Traci, if you live in the states, I found mine at Rite Aid.

Aug 27, 2014

Traci P.

Thanks Tia!

Tia B.

Southern California