Why are Sephora Prices so much higher than Ulta's?

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Jan 16, 2015

Winnie B.

Which products are you looking at?

Jan 16, 2015

Lama K.

From my experience, the same products or cosmetics that sell at ulta and sephora are priced the exact same. it's a fixed price from the original manufacturer because even macys, who also sells many brands available at sephora and ulta at certain locations, has the same prices.

Jan 16, 2015

Raylene I.

The manudacturer gives a price to sell at but I believe there is also room for markup, but I'm pretty sure it can only go to a certian price. I only know this from oil field supply stores. When my husband would call and order fittings for example, they would sell them to him for a certian price, they would then put them into inventory with a 10% markup so the store would intern make money. But the markup was to there discretion I believe its anywhere from 5%-15%... But again my knowledge isnt from cosmetics haha just oil feild junk haha.

Jan 17, 2015

CPT- Lili R.

Kathleen from what I noticed sephora and ulta have the same prices, I just checked the palette you mention and rhere the same price the first picture is sephora and the second ulta

Jan 17, 2015

CPT- Lili R.

Ulta

Jan 17, 2015

Raylene I.

Are you maybe looking at a Canadian site and and American site? I know the Canadian dollar is way way less than the us dollar so the Canadian price would be more.

Jan 17, 2015

Raylene I.

Haha its okay we all make mistakes 😉😉 lol.