About Limited Edition First Care Activating Serum

This iconic serum features JAUM Balancing Complex™, a proprietary ingredient complex that balances the skin and improves the look of five major signs of aging: vitality, resilience, clarity, regeneration and nourishment. Use this product at the first step of any skincare after cleansing, for youthfully radiant skin. This "star" product is now available in a luxurious new look, incorporating Sulwhasoo’s signature plum blossom patterns into one golden, gorgeous package. The unique texture is formulated to be used on all skin types and helps deeply hydrate the skin while quickly absorbing, creating a smooth finish.

From over 3,000 Korean herbal ingredients found in ancient studies, just five were carefully chosen after countless trial and error, completing JAUM Balancing Complex™ through an 18-hour process of pure dedication.

180% more concentrated than before, the new JAUM Balancing Complex™ provides comprehensive skin care for beautiful balance. For dry skin caused by aging, the complex nourishes and firms the appearance of the complexion for healthier looking, glowing skin.

Used as the first step after cleansing, the serum helps boost your next skincare product’s absorption, usage, and results. It’s suitable even for customers with delicate or sensitive skin.

Why It’s Special

Rebalances skin after cleansing with JAUM Balancing Complex™, a synergistic blend of botanicals selected from over 3,000 traditional Korean herbs.
Replenishes essential moisture and nutrients for smooth, bright, and well-hydrated skin.
Enhances the performance of subsequent skin care products by preparing the skin to absorb them.

How to Use

After cleansing, dispense two to three pumps of First Care Activating Serum into your hands and spread evenly across your face. Gently press your palms into your skin to help the product absorb.