Reviews
Wish I loved this more.
It Cosmetics really needs to expand their shade range. The fair really isn't light enough and there are no deeper shades. That being said, I have tried this several times and am left feeling baffled. Claims of radiant skin drew me to try this foundation out, but it feels so heavy on my skin. I find that it ages me. I've tried using natural-haired brushes, synthetic brushes, and even sponge applicators. I'm not heavy-handed with the product, but it still looks cake-y. Maybe this foundation is better suited to those with oily skin.
Literally 30 second to flawless!
My skin is pretty dry and problematic (I have acne scars and sometimes I get hormonal breakouts on my chin and dermatitis around my eyes), but I'm not a fan of liquid or cream foundation, so when my favourite pressed powder foundation was discontinued I found myself in a desperate search of a worthy substitute.
I sometimes use loose mineral foundation but I travel a lot and it can get a little messy... So I came across this IT Cosmetics Celebration Foundation Illumination and decided to give it a try, even though I have never heard of this brand (I'm Italian and it is not distributed here).
The morning after the parcel arrived (GREAT GREAT GREAT PACKAGING YOU GUYS! <3 ) I was stunned with the results. I applied this foundation with a flat kabuki brush and the coverage was immediate, I didn't even use concealer because I applied it in some problematic areas with a small flat brush and I was ready with more than ten minutes to spare!
During the day this powder stayed where I put it and I couldn't be happier!
Amazing finish for all skin types
There's not enough good things I can say about this compact powder foundation. It's suitable for both dry and oily skin types. It's extremely pigmented. It can be used as a powder foundation on its own, or as a setting powder; it gives the most beautiful, illuminating finish without making you look like a glitter ball. It doesn't highlight texture or pores: it has a blurring effect. As a self-confessed make-up junkie, I've tried numerous powders; mainly high end. My struggle is that I have very oily skin, but in the last few years I've started to abhor the flat matte look. Yet, so many illuminating products increase oilyness. It's not drying either. This is the only product that I've found that adds a natural illumination and coverage (you can build it up or leave sheer) that doesn't cause problems. A must buy.
Doesn't do what is advertised
I cannot use this as a foundation but it is OK as a setting powder. I do like the Illumination effect in this powder, it just adds an extra little something that makes your skin glow.
I will continue to use it as a setting powder but I will not purchase again.
Great powder for dry skin!
I'm an ultra fair-skinned girl who has never been able to wear a powder foundation. This powder changed my life! I have repurchased this at least five times since it came out because I am in love with the coverage, luminosity, and "real skin" finish it gives! I use this to lightly dust over cream foundations for ultimate coverage, or by itself if I'm in a rush, and I am never disappointed. I know the shade range isn't phenomenal, but you'd be amazed at how universal most of these shades are! I also love that It Cosmetics has such phenomenal ingredients for the skin in their products. Can't say enough how much I love this product and the brand!