Reviews
This is the first high-end mascara I've ever bought. I really liked the whole concept of "fake lashes" from a mascara, however, this product only works for me when I apply a waterproof mascara first as a base.
I first purchased the original formula (pictured above) at Sephora for $24. A couple of months later, my dad made a business trip to Japan and brought me back two more bottles, $14 or $15 each. The mascaras straight from Japan had a different packaging, new wand, and apparently a slightly new formula.
The bottles from Japan (with the curved wand) are the ones they now sell at Sephora. I'm pretty sure the original formula is no longer available.
Many people who compare the old and new formulas say that the original worked better for them. I can't really tell a difference between the two but I prefer the newer one because of the wand. I feel it applies the mascara much neater than the previous one.
To easily remove the mascara, I use the purity cleanser and warm water.