Benefit Cosmetics

About Benefit Cosmetics

Benefit Cosmetics started as a tiny makeup shop in San Francisco that introduced the world to “fake-its”—fun, fast beauty solutions for girls on the go. Since then, Benefit has grown into a leading brow brand while staying true to the belief that laughter is the best cosmetic. Known for cheeky product names and a playful approach to serious makeup, Benefit is all about making beauty fun with cult classics like Benetint, BADGal Lash Mascara, Hoola Matte Bronzer, and a collection of quick fixes for every brow dilemma. Think of Benefit like your funny, free-spirited BFF who’s always there with a laugh (or a brow pencil) when you need it.