It's "plum", not "purple". More subtle. Benefit is about keeping the look "natural". If you wear it closer to the base and then add the black on the ends, it brightens up the eyes. Definitely not a lengthening mascara. The brush is mainly for volumizing. It's a matte finish, and although a great mascara, tends to be smudgy :(
I use both terms in my video to avoid saying the same word over and over again. On me, it did lengthen my lashes but didn't thicken them. It was nice but I didn't purchase a full size- too many others to try!
May 17, 2012
Angel Y.
It's "plum", not "purple". More subtle. Benefit is about keeping the look "natural". If you wear it closer to the base and then add the black on the ends, it brightens up the eyes. Definitely not a lengthening mascara. The brush is mainly for volumizing. It's a matte finish, and although a great mascara, tends to be smudgy :(
May 17, 2012
Caity C.