Illmasqua foundation help!

Aug 7, 2014

Alma M.

Its in selected sephora  :-)

Aug 7, 2014

Alma M.

That's odd I just recently seen it at a near by sephora store.If anything they are probably selling what they have left to offer in the store until its all gone like most stores do.I think its a bummer that the contract is up with them.

Aug 7, 2014

Alma M.

Ugh don't you hate that one minute its there the next its not.I just hope they don't get rid of Givenchy line I'll be really annoyed. I love the foundation and face powder.

Aug 7, 2014

Leona S.

That happened to me with Lorac too but I found it at Kohl's recently! :D my Sephora has some left but I was told what you see is what's left. :(

Aug 7, 2014

Shelley W.

The brand is pulling out of the US market and that's why its becoming so hard to find any of it here in the States.

Aug 7, 2014

Alma M.

OMG!! WHYYYYYYYY ugh No I just can't deal Shelley why must they do this to us?

Aug 7, 2014

Shelley W.

@Alma...I don't know what is up with them but I remember back in 2012 they took out the line in Ireland...they had a full-range spot in Dublin. And they have quitely left other regions as well. I blame it on poor marketing. They don't reach out to working makeup artist YouTubers or bloggers like some of the other lines do. Even at major trade shows their presence isn't even felt. And don't get me started on the editorial print side of it. Such a shame because its truly an underrated brand.

Aug 7, 2014

Alma M.

I absolutely agree with you it is underrated and I guess it explains why so many don't talk about the brand here on Beautylish.Do you think someone is buying the company?

Aug 7, 2014

Shelley W.

I don't know if its on the market for sale but usually when a makeup line is wanting to sell they usually try to expand in new markets versus downsizing. NYX went under a major expansion before presenting themselves to Loreal to make the line more desirable...hence the reason why they are now in big box stores like Target. Loreal snapped them up.