How to become a cosmetic company promoter
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Jul 29, 2011
Anna A.
I have tried EVERYTHING to become a promoter for bitchslap cosmetics, graffiti divas, raving beauty, nolagurlz cosmetics, and they tell me to apply for it by email, and then I inquire if they have chosen any promoters still, and they tell me that they are either not looking for promoters anymore, or they are still picking promoters out. The irony is, people that I have subbed to on my youtube channel has had a better and faster response to these companies to review their products and become a promoter for them. Why can't they count the little guy, in this case little girl, in? I mean, they should at least pick a couple of small makeup gurus that need a helping hand to be recognized right? I've been trying everything to network my passion for makeup. any ideas or advice?
Jul 29, 2011
Kimberly M.
Be persistent but not a pest. I banged on the doors of Dior for a solid 6 months before they even granted me an interview.
Jul 29, 2011
Yasmin K.
Why would you want to be a promoter for Bitchslap? No offense to her BUT the fact is she's just a repackager and uses Lady Burd. Same with Two Cosmetics. On top of that, while Bitchslap now states the wheels are not eye safe, the fact remains that the way she operates is questionable.
Jul 30, 2011
Jamie D.
@Yasmin awesome! You pwned her! hahaha.
I would suggest approaching smaller companies who don't already have a lot of promoters already. Also make sure you are doing all you can to be worth giving product to: thorough reviews that subscribers trust, making interesting videos, making videos people want to see, etc. Then you will have a bigger following which gives the brand more publicity.
Jul 31, 2011
Sahily P.
how would you actually go about this? Do you email their PR departments and say you are interested in reviewing their products? I see a lot of bloggers are either sponsored or receive free merchandise to promote....I to would like to jump on this bandwagon, but I'm not sure how to.
Jul 31, 2011
Yasmin K.
@Sahily P. - basically yes. The thing is most companies will ONLY send products out for review to big name gurus who have at least 25,000 subscribers on Youtube OR a large blog following (typically 10,000 or more). Even IMATS will send out bloggers tickets to IMATS but only if you have over 25,000 subscribers. In a way it's not fair because people like Temptalia, Makeup Geek and so many others already have contracts with companies and get so much products that it seems shameful waste.
Jul 31, 2011
Sahily P.
yeah I'm noticing that. And although I think they are great, there is also a lot of new potentials out there. At one point, the queen of blending, makeup geek, temptalia did not have 25k followers, so companies should also offer things to emerging bloggers as well.
Jul 31, 2011
Jamie D.
I can't blame them for only going for big name bloggers. The more views, the more promotion. Also they can't tell who will become popular.
Jul 31, 2011
Erica H.
I agree with Jamie D. I don't think they really care about helping the little people. They didn't start up their business to help other people get successful...it's all about number one. I know if I were them I would rather send stuff to Michelle Phan, Juicystar07, Makeupgeek, etc who have larger audiences rather than somebody who only has like 1k subscribers.
Jul 31, 2011
Yasmin K.
And that is why the FTC has disclaimer laws that the vast majority of companies and "gurus" violate. I wish the FTC would actually do something to the companies and US gurus who violate the law.
Jul 31, 2011
Sahily P.
I agree. The more popular gurus give them maximum exposure, but it wouldn't hurt if they supported a few of the little people. After all, the little people are there supporters as well. But the reality is companies are here to make profit and it is wiser to invest in well known people.
Aug 1, 2011
Jamie D.
Most companies have a set budget for advertising; they have to be responsible with that money and get the most promotion for the money. It is much smarter to approach people who get more views. It's not that they "don't care about helping the little people", they want to work out something that is beneficial to both parties while being responsible with their budget so the company can be successful.
Aug 6, 2011
Anna A.
Yasmin K. unfortunately, I didn't know about bitchslap's immoral actions until after the fact I got interested in the looks the promoters were doing on youtube. In general, companies should at least help SOME of the little people even if they have standards...I mean where is the oppurtunity if you work hard but theres still no results right?Hopefully I can become a promoter for a company that has more class than bitchslap, and hopefully I can reach my dream by being a makeup artist :)
Aug 6, 2011
Yasmin K.
I absolutely agree that big companies should help the new and upcoming bloggers.
What upsets me, for lack of a better description, about companies using the same people over and over, is the fact that the person they send cosmetics to tend NOT to do looks with the products but generally just reviews and takes swatch pics of the products only to never use the product again. It absolutely upsets me to know that those people have those products and toss them into a closet or drawer never to be seen again. What a waste of product.
Aug 6, 2011
Rai C.
Honestly most companies prefer to send PR samples and sponsor people who have large followings. Why? They want their products to be seen because a large following = more viewers/readers. The majority of companies/PR look for people with a certain amount of subscribers, followers, daily hits, and monthly hits for a reason. So basically they prefer you to have an established blog or Youtube channel.
Most companies will contact you if they're interested in you reviewing their products and sponsorship. If a brand/company has it stated on their website that they offer sponsorship or brand promotion then they usually have a requirement you need to meet before applying.
Aug 6, 2011
Tamara R.
Put in the work to making your blog or videos a hot spot & the companies will be much more receptive or even come to you. At the end of the day it's business. If a company is bringing their name & product to the table, what do you have to bring?
Oct 18, 2011
Philicia C.
hey are you still interested in being a promoter. I just started candycrushcosmetics you could go to youtube.com/candycrushcosmetics and facebook.com/candycrushcosmetics. Although I just have a few videos but alot more to upload. let me know if you interest thanks.
Feb 3, 2014
Natascha K.
I think also a lot of these people who get to become promoters are not just bloggers or youtubers, they are also proper makeup artists, with some serious clientele, in bridal or fashion inductry so they are themselves potential buyers for these companies. they start with becoming makeup artists and then gradually make their way to youtubing and blogging. it doesn't happen over night, just takes time =)