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For long, natural-looking lashes. Separates and defines lashes as it lengthens and locks in moisture to help prevent breakage. Special conditioners help lashes retain moisture, so they feel less dry, less brittle.A Question of Color: Black and very dark brown are universal shades and are great for adding drama, but if your hair is lighter, a lighter brown will look more natural. For contrast and to make your own eyecolor pop, try a navy mascara. All Estee Lauder mascaras are fragrance-free and ophthalmologist tested.