About Illuminated Blonde Shampoo

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

Who It's For

Color: Blonde tones
Type: All hair types and textures

How To Use

Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.

Pro Tip: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.  