Urban Decay
UD | GWEN STEFANI Eyeshadow Palette
This is the beauty collaboration you’ve been waiting for! Urban Decay partnered with Gwen to create her ultimate eyeshadow collection. From her 15 can’t-live-without shades to the super-luxe case, Gwen designed and developed her perfect palette.
Countless hours were spent at Gwen’s house, talking makeup and working closely with her on every detail. Urban Decay carefully crafted the shadows with Gwen filling a void by creating the exact shades she always wished she had in her collection. We loaded this palette with her 15 must-have shades of eyeshadow (12 are new, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself.
Gwen collaborated with Urban Decay on every detail of this palette—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were based on her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.
Gwen already loves Urban Decay eyeshadow, and now she gets to have the shades she’s always wanted in their formula. Each Eyeshadow in this palette features Urban Decay's Pigment Infusion System, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability.
What you see is what you get: Blonde (pale beige w/pink iridescent shift), Bathwater (pale beige w/gold pearl), Skimp (pale nude satin), Steady (medium rose w/metallic gold shift), Punk (reddish brown matte), Baby (cool metallic rose), Anaheim (light taupe-brown matte), Stark (nude-pink matte), Zone (medium brown matte), Serious (smoky gray w/iridescent floating pearl), Pop (pale coral w/iridescent sparkle), Harajuku (metallic blue-pink w/iridescent micro-shimmer), Danger (deep metallic royal blue w/blue micro-sparkle), 1987 (bright metallic yellow-gold) and Blackout (blackest black matte).
21 g / 0.6 oz
ANAHEIM:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
PUNK:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
SERIOUS:
Talc, Diisostearyl Malate, Dimethicone, Triethoxycaprylylsilane, Polyethylene, Octyldodecyl Stearoyl Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
1987:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
BATHWATER:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
BLONDE:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
HARAJUKU:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
STEADY:
Talc, Diisostearyl Malate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
POP:
Talc, Synthetic Fluorphlogopite, Diisostearyl Malate, Calcium Sodium Borosilicate, Dimethicone, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tin Oxide, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid.
SKIMP:
Talc, Ethylene/Acrylic Acid Copolymer, Polyethylene, Diisostearyl Malate, Dimethicone, Synthetic Wax, Zinc Stearate, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
STARK:
Talc, Ethylene/Acrylic Acid Copolymer, Polyethylene, Diisostearyl Malate, Dimethicone, Synthetic Wax, Zinc Stearate, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
BABY:
Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Tetrasodium EDTA, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
BLACKOUT:
Polyethylene, Diisostearyl Malate, Dimethicone, Isopropyl Titanium Triisostearate, Caprylyl Glycol, Phenoxyethanol, Sodium Lauroyl Aspartate, Hexylene Glycol, Tetrasodium EDTA, Zinc Chloride, Silica, Talc, Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Polyethylene Terephthalate, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide.
DANGER:
Diisostearyl Malate, Dimethicone, Talc, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Zinc Stearate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Polyurethane-11, Tetrasodium EDTA, Tin Oxide, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Silica, Polybutylene Terephthalate, Polylactic Acid.
ZONE:
Talc, Ethylene/Acrylic Acid Copolymer, Lauroyl Lysine, Polyethylene, Synthetic Wax, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, PTFE, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol, Zinc Stearate, Tetrasodium EDTA, Silica, Polyethylene Terephthalate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Isobutylphenoxy Epoxy Resin, Polymethyl Methacrylate, Polybutylene Terephthalate, Polylactic Acid, Tin Oxide. [+/-
All Shades May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 19140 (Yellow 5), CI 75470 (Carmine), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide), CI 77742 (Manganese Violet)].
Reviews
I adore this palette! It is so Gwen with shades that are soft sparkly pink and a few fun punk colors. The palette also has about 3 - 4 matte shades to help provide a base or define your look. Much of the shadows are champagne like with glitter if you want to use it for a simple wash of color on the lids. 4 stars because shades like Pop and Baby do have a bit of fallout.