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What it is: An ultralightweight, heat-seeking volumizing spray.
What it does: This product is like a lip plumper for hair! Each strand will expand and thicken from root to tip upon activation from the heat of a hair dryer. Plumper increases elasticity and strengthens hair for maximum volume and bounce, thanks to vitamin-enriched liposomes that penetrate deep into the hair's cortex. The formulation is complete with a Keratin and Vitamin B5 complex that strengthens, nourishes, and leaves hair looking healthy, touchable, and totally voluminous.
What else you need to know: Unlike old-school volumizers that rely on sticky, hairspray-like ingredients, Plump is like skincare for hairit's non-sticky and rejuvenating formula of Keratin proteins and body-building botanicals soothes the scalp, increases circulation, and adds body and shine. It also protects against free-radical damage from the sun and ozone and is suitable for all hair typesespecially for those with fine or damaged hair.