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The color of the lipstick is silk screened on the top of easy shade identification. L3 Timeless Lipstick is available in 15 of the years most wanted colors. L3 Timeless Lipstick is a romantic courtship between long-lasting color and shine. L3 Timeless lipstick actually lasts 3 times longer than traditional shiny lipstick, hence the L3 claim. It is a full coverage lipstick that holds true to the lips, which can last up to 8 hours. L3 Timeless lipstick is the first non-drying, long-lasting lipstick to offer non-stop shine, all-day moisture and a hi-shine finish. L3 Timeless lipstick is packaged in a beautiful metal weighted case, that actually looks like piece of jewelry.