No. 50 Serum Anti-Aging Collagen Veil Primer

I'm 43 and am getting the lovely fine lines and wrinkles at the corner of my eyes. This product so diminishes that and keeps a blur to the whole face. I LOVE IT! I actually ordered 2 bottles this time as it is an everyday godsend. Thanks Beautylish!!

I’ve only tried this for a few days and my skin already feels soft and has a nice shine/glow to it. I will give an update after a month has gone by to see if it helps with lines and overall appearance is skin.

I use this as a daily primer in combination with my face oils. It has a hint of citrus which hides the peculiar smell my rosehip oil has. I have extra sensitive red prone skin ad this product has never irritated me. Not so sure about anti aging but its a great product.

Hydrating feel when applying it but not with other impressive effects in terms of skin texture or prolonging foundation.

I received this primer as a sample from Ulta and lemme tell you...this stuff is like heaven in bottle. It feels super hydrating while reducing pore size and fine lines. It's weird because it feels like a moisturizer yet acts as a kinda silicone primer. It's weird, but I love it. Highly recommend!

I really do love this serum/primer. It really feels like silk on your skin. The slight aroma scent is refreshing. I love all the beautiful ingredients in this as well. I have had it about one month now & use it daily. I have noticed that my skin does feel firmer and smoother since using this. The only con I do have is for the price range, I feel that it is on the pricey side for the small bottle. The packaging I feel could be a little better for the price range. That being said, I do love this however I feel that if you are on a budget, the higher price point with te small bottle (1oz) maybe difficult to keep up with. A little more product for that price would be great.

This works instantly. It smells fresh and is easy to apply. It works well as both a primer and a serum over moisturiser or alone. I have oily skin so less is more for me. Again you use a small amount for your whole face and neck. What a great brand!

I can't believe how much I love this product. Usually I need to use something for a month before I decide if I love it or not. This product had me at hello! The very first time I used it I knew I loved it! I apply it after a moisturizer and love how it transforms my skin. It's gives the skin a radiant, but not greasy finish while blurring pores and fine lines. It creates a beautiful base for liquid, cream or powder foundation and is packed with incredible ingredients like essential oils, vitamins, collagen, hylaronic acid, aloe...and the list goes on. BUT...this reached HOLY GRAIL status for me because it is literally the best product I have found for mixing with the new Cover FX Custom cover drops!!!! I have tried over 20 products mixed with my CCD's and like a lot of the combos I have found, but none look and feel as beautiful as this combo! All day long my skin looks lit from within yet maintains a beautiful finish when I pair the two and people constantly ask me what foundation I am wearing!

This is a great addition to my skincare routine - especially now during the warmer weather where my skin has been feeling dry (the AC hasn't been helping too!) I use it in the morning on top of my moisturizer to prime my skin before putting on my foundation and then again at night time before I sleep - when I wake up in the morning my skin feels so hydrated and soft. It feels almost silky when applied and gets absorbed quickly into the skin. I also love the hint of citrus/vanilla - the smell is not overpowering at all and just adds a nice touch to my daily skincare ritual.

You won’t regret that you took care of your skin when you are old, but you might regret not doing so. (Ask me how I know!) The IT No 50 primer makes skincare so easy - combining so many skin-loving ingredients in an effective primer - that even a busy mom has time. I'm prone to breakouts so using a morning moisturizer and a primer meant I was in danger of clogged pores and then breakouts, not pretty when you are over 50. I was thrilled to discovered IT's Anti-Aging Primer, which does double-duty. Not to mention, you can instantly see and feel results, so if you are like me, and need instant gratification, look no further. It comes with a pump and dropper which means you choose how you like to apply it. I pump a couple of drops into my hands after I wash my face in the morning and gently rub into my skin and neck. It sinks right in, with no greasy residue, and has a wonderful fresh scent. It leaves my skin baby soft, prepared for foundation, but if I choose not to put foundation on, my face isn’t an oil slick the way some primers can leave you. It just has a nice glow. My skin is definitely softer after using this product regularly, as it should be with all the vitamins, antioxidants and other goodies that are in it. Just a drop or two will cover your whole face and this bottle is large enough to last a long time, making it a good bargain. I'll never go back to the moisturizer/primer routine.