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This formula improves elasticity to support intended haircut shape and protect hair color, for a beautifully healthy mane. Its thixotropic (adaptive) properties allow it to calibrate according to your hair fibers' particular emolliency needs. It absorbs immediately and rinses clean without leaving a residue. Cumulative results mean that hair improves continually with regular use.
What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Dyes - Petrochemicals - Phthalates - GMOs - Triclosan
Hair breakage is caused by weakening of the hair fiber as a result of chemical processing, harsh cleansing, external elements, hard water, sun damage, and stripping cleansers. HerCut's Elasti-Plex technology deeply penetrates the cuticle to the cortex, nourishing and repairing from within. The blend of amino acids and proteins strengthens and moisturizes, improving elasticity and color resiliency (so tonality does not become brassy or dull). This haircare must-have keeps "1st day" color alive and the development of its tone solidly in place.