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This innovative creamy powder blends onto lids like a cream and builds easily to a super rich shadow with smooth, long-wearing finish. A highly pigmented formula delivers intense color and incredibly comfortable wear with a unique adherence technology that feels lightweight but is super long lasting. The shadows stay color-true and doesn’t crease or smudge for up to 12 hours. An innovative soft press technology allows the natural waxes in the formula to melt into the powder, giving the shadow its unique creamy feel. Together, the formula and the exclusive pressing technique combine to create an elastic, second skin finish that goes onto the lids with advanced adherence.