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Introducing the next generation of skin care for women 60 and beyond. A breakthrough so advanced, it reshapes anti-aging science! Platinum recaptures the look of youthful contours. THE BREAKTHROUGH TECHNOLOGY: Avon's first-ever patented Paxillium Technology is formulated to boost the production of paxillin by 60%. Drapes skin in a veil of plush softness. For best results, use nightly. 80% of women agree skin around the neck looks dramatically firmer. After 2 weeks, neck and jawline look more defined and sculpted; wrinkles appear dramatically reduced. After 4 weeks, the cheek area looks lifted and reshaped; dramatically reduces the appearance of sagging skin. Overtime, dramatically reshapes skin for a more youthful looking profile. 1.7 fl. oz.