Editorial
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Try These 5 Best Body Oils for Visibly Toned Skin
This curated selection of body oils unlocks toned, satin-smooth skin with a natural glow.
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Lipstick
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The Best Nude Lipstick Shades for Darker Skin Tones
Discover gorgeous lipstick shades that complement and enhance darker skin tones.
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Who Needs CoQ10 in Their Skincare? Short Answer: Everyone
While retinol and vitamin C dominate conversations around anti-aging, CoQ10 may be the hero ingredient your routine is missing.
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3 Ways to Reapply Sunscreen Over Makeup
The truth is, sunscreen starts wearing off as soon as you put it on. Here’s how you can keep your skin protected throughout the day.
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Nude Lips
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Put It in Neutral: 6 Versatile Beige Lipstick Shades
This lineup of universally-flattering neutral lipsticks prove lips look better naked.
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Gift Guides
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Mother’s Day Gift Guide: Beauty Picks Every Mom Will Love
Mother’s Day is around the corner (May 12) and if you need some gift inspiration, here are five must-give products that’ll show mom just how much you love her.
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Broccoli May Be the Best Faux Freckle Tool on the Market
These may just be the most *organic* looking freckles you could draw up.
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The Definitive Guide on How To Clean Your Brushes
Makeup brush Expert Sonia G. gives us her expert advice on cleaning our most precious tools
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How to Recycle Your Used Beauty Products
Your cheat sheet to recycling empty makeup, skincare, and haircare packaging.
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How to Make Your Beauty Routine More Eco-Friendly
You can make your beauty routine more friendly to the planet without compromising. Here’s how.
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10 Must-Have Spring Beauty Essentials 2024
From pastel eye colors to botanical-infused body oil, we round up this season’s freshest finds.
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Bath and Body
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The Best Body-Firming Creams
These 4 creams harness the power of hydration to help you tone up without lifting a finger.
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The Easiest Test You’ll Ever Take—Pure Culture Beauty’s Skin Test
A comprehensive skin analysis from the comfort of your home in under 20 minutes. Here’s how it goes.
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We’re Dropping Our Pencils and Liquids for This Eyeliner Formula
The unique formula is versatile and flexible, so you can go from precise tight lines to dramatic cat eyes in a snap. Plus, it dries to a matte finish with a long-lasting, smudge-proof wear—what’s not to love?
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Oil as an Exfoliator? The Internet May Be On To Something
Similar to oil pulling for teeth, this trend is based on the belief that oil serves as a magnet to gently pull impurities from the skin. Read on to see if it works.
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Can Hyaluronic Acid and Vaseline Really Replace Lip Fillers?
I tried the latest trend for plump lips—layering hyaluronic acid and vaseline.
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Meet Pretti5—A Brand Inspired by the Founder’s Personal Skin Struggles
While Dorothy’s career thrived in a busy, metropolitan city, her skin did the exact opposite. Here’s how her personal skin issues inspired TCM-infused formulas.
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6 Trending Colors for Spring Makeup This 2024
From butter yellow to steel gray, update your beauty routine to match the season’s hottest hues.
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Makeup Artists’ Hack for Brighter Skin: Pink Setting Powder
Turns out, pink-toned powders help brighten the complexion and can be a gamechanger, especially for the under eye area.
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