Barbiecore Beauty: Pink Makeup Is In

by Nurain Alicharan

Published Sep 5, 2022

Barbie’s known for many things—like femininity and cheerfulness—but most importantly, she’s synonymous with all things pink. It’s no wonder the currently popular pink-centric trend is known as Barbiecore. While the Barbie aesthetic may not be brand new, it’s currently having its most major moment yet—possibly thanks to the upcoming live-action Barbie movie. Or maybe we just needed a fresh spin on the dopamine beauty trend.

From head-to-toe hot pink outfits to statement making accessories—and, you guessed it, pink-centric makeup—celebs and influencers can’t get enough of pink these days. If you’re still on the fence about pulling off all-things pink, makeup is the perfect way to dip your toes in and experiment. Hearing “Barbie” may initially bring vibrant or saturated versions of the color to mind, but you can go as bright or subtle with the shade as you want. Here are 5 ways to give the trending aesthetic a well-deserved shot.

Rosy eyes

One of the easiest ways to give your face a pop of pink color is eye shadow. Whether you opt for a wash of pink color across your lids or just a hit of unexpected color to the inner corner of your eyes, there are plenty of pink-focused eye shadow palettes to get you the look you’re after.

Beautylish recommends Jeffree Star Cosmetics Jawbreaker Eyeshadow Palette, Jeffree Star Cosmetics Pink Religion Palette, and Natasha Denona Retro Palette.

If you want to start small, a 5-pan, travel-friendly palette is the way to go.

Beautylish recommends Natasha Denona Valentines Day Kit.

Flushed cheeks

One of the most subtle ways to embrace Barbiecore is with a flush of pink on the cheeks. Since most blush shades already incorporate pink, these products will last way beyond the trend itself.

Beautylish recommends Natasha Denona Bloom Face Glow Palette, Natasha Denona Puff Paint in Darya, and Kevyn Aucoin The Neo-Blush in Pink Sand.

Pink lips

Another timeless way to participate in the current Barbiecore trend: lips! Combine pink lips with a pink blush or eye shadow for a full-on, pink-on-pink look. Or, pare down the trend with just a hint of pink on the lips. Either way, pink lips are foolproof and always on trend.

Beautylish recommends Charlotte Tilbury Matte Revolution in The Queen or Gracefully Pink, Saint Jane Beauty Luxury Lip Shine in Elixir or Cloud, and Hourglass Opaque Rouge Liquid Lipstick in Ballet.

Nails

Whether you’re into trends or not, you can never go wrong with pink nails. Opt for a soft-pink shade or a holographic shimmer that adds unexpected dimension to your Barbiecore manicure. The shimmer makes it extra Barbie-appropriate IMO.

Beautylish recommends Smith and Cult Lacquer in Certain Sweetness and Cirque Colors The Facet Collection in Pink Diamond.

Monochromatic Barbiecore makeup

Ready to go all in with Barbiecore beauty? Then, pink-on-pink makeup looks are calling your name. Combine a few of the products listed above—like eyes, cheeks, and lips—or try a multi-purpose pigment for a cohesive monochromatic look.

Beautylish recommends Danessa Myricks Beauty Colorfix 24-Hour Cream Color Neon in Bubblegum and Nudestix Gel Color Lip + Cheek Balm in Rebel.