4 Skincare Trends To Expect in 2024

by Nurain Alicharan

Published Jan 15, 2024

New year, new skincare, right? While we’re no fortune tellers, we can sense some shifts coming in the skincare industry—and lucky for us, they’re all positive. As we discover new findings, ingredients, and technology, our favorite brands continue to innovate. Here’s what you (and your skin) can look forward to in the year ahead.

Custom formulas

2024 is the year skincare gets personal. Just like one-size-fits-all very rarely works for all body types, we can’t expect the same formulas to offer the identical results across different skin types. Now, with brands like Pure Culture Beauty, you can test your skin’s barrier health and get the perfect custom formulas to address your specific skin concerns.

Beautylish recommends Pure Culture Beauty Custom Cleanser, Serum & Moisturizer Kit

Science-backed ingredients

While this is nothing new, we expect to see more sophisticated ingredients and formulas than ever before. Years of research has translated into smart, science-led formulas with the clinical studies and results to back them up. Two leading brands, both founded by German-born scientists, are Augustinius Bader’s patented TFC8®-powered products and Dr. Barbara Sturm’s leading edge, anti-inflammatory treatments.

Beautylish recommends Augustinus Bader and Dr. Barbara Sturm

Holistic approach to skincare

Bringing skincare down to the neck isn’t anything new. While we’ve seen skincare ingredients creep into scalp and body products in recent years, this is the year we take a holistic approach to overall skin health. Potent ingredients and treatments are no longer reserved just for the face and will be found in more and more scalp and body treatments.

Beautylish recommends:

Less is more

Gone are the days of over-exfoliating and irritating our skin. If there’s anything we’ve learned, it’s less is more. With this year’s sophisticated and custom formulas, we can address multiple skin concerns with fewer effective formulas. This year, it’s time to trade in lengthy 10-step skincare routines for simple, nourishing products. Let’s go back to the basics.