Guess Which Social Network Now Has Its Own Signature Nail Polish

by Jill Russell

Published Sep 18, 2013

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Twice a year, the Pantone Color Institute releases a forecast of seasonal color trends, based on what trends that surface during New York Fashion Week. During the spring 2014 shows last week, Women’s Wear Daily reported the top color as Dazzling Blue; more than 17% of designers sent the hue down the runway, in one form or another. If the color seems familiar, it’s probably because you likely see it on a regular basis. Possibly even every day. The color is the face of Citibank’s bike sharing program, and more conspicuously, Facebook.

So when we read that the most notorious social network came out with its own signature blue nail polish (yes, really) on Mashable, we had to get our hands on some. Facebook has apparently been selling “Social Butterfly Blue” in its campus store in Menlo Park, California all year. Sure, it’s a little ridiculous, but we have to applaud the company for extending its brand swag beyond T-shirts and mousepads. And we appreciate the fact that the product doesn’t seem to take itself too seriously; there is no Facebook logo on the bottle. (Perhaps Zuckerberg and co. took inspiration from this mani by Beautylish member Tiffany S.?)

Trendy or not, the color is actually pretty cute! The blue is not-quite-royal, not-quite-navy, and somewhat understated. It’s not the most flawless of formulas—it took us three coats to get the true hue you see here. But for $4.95 a bottle, we didn’t really expect flawlessness. Unfortunately, the goods are not currently available online, so if you really want your own Social Butterfly Blue, you’ll have to make the trek to Silicon Valley. If you want to stay ahead of fashion and try the look now, here are four similar shades from our shop.