Holly I.'s (Mermaidfashionista) Articles Liked
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Style
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Beauty Rules to Break
Those beauty customs we learned by rote shouldn’t be set in stone—makeup is about innovation and playing around!
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Palm Palettes: 3 Hand Tools Every Makeup Artist Needs
Whether you're on a shoot or working backstage, these portable palettes are your right-hand (or left-hand) tools.
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Product Trends
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The Secret to Sultry Yet Subtle Eyes
Pale liner brightens and black liner defines, but what about the mid-toned shade that’s always forgotten? Keep reading to discover why a taupe pencil is the secret to sexy daytime eyes.
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Culture
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Wonderland: The Story Behind Beauty’s Fairy Tale Portraits
After three years of shooting, Kirsty Mitchell’s “Wonderland” photo series is one of the most stunning beauty stories we’ve ever come across. Keep reading to hear about the makeup inspiration from hair and makeup artist on set, Elbie van Eeden.
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From the Archive
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Braids 101
From fishtails to waterfalls, there are plenty of plait techniques to play with. If you’re not an expert in everything braids yet, keep reading to find out how you can create each of these hair masterpieces.
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Nail Tutorials
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How-To: Splatter Nails
Ready for a paint party? Keep reading to learn how you can create the ‘80s-inspired splatter effect on your fingertips in just 4 easy steps.
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Candle Curiosities
Not merely an aromatic desk ornament, candles can be works of art, too! Discover one brand that pushes the waxed boundaries of candle-making.
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Photo Call
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Graffiti Gorgeous
When did street art get so haute? See the best splattered, sprayed, and shaded face art—it’s graffiti-inspired makeup!
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Photo Call
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Power Pouts!
Mu-wah! Forget lip tattoos, these Beauties are creating hand-crafted masterpieces on their mouths with eye-popping pigments. Keep reading to check out the jaw-dropping lip effects.