Pure Culture Beauty

Pure Culture Beauty

Personalized Skincare

It’s time to flip the script—instead of starting with one-size-fits-all products, let’s start with you. Pure Culture Beauty’s proprietary skin analysis uses cutting-edge technology and 1M+ data points to formulate custom products that consider everything from your diet and environment to your genes and skin priorities. Ready to get personal?

No-Guesswork Formulas

Take the guesswork out of finding skincare that works. Pure Culture Beauty’s quick and easy test measures your skin type, condition, and barrier health from the comfort of home—no need to mail anything back. They’ll also ask about your lifestyle, environment, and skin goals, and you’ll get results in as little as 10-15 minutes.


How it works

1

Test your skin at home

Don’t be part of the 75% of consumers using the wrong skincare.

2

Experts get to work

Skin experts with 60+ years of experience craft personalized products using clean, plant-based ingredients.

3

Your custom skincare, delivered

Everything you need to target your skin concerns and support overall skin health is at your door. Plus, enjoy a complimentary reformulation, if you need any adjustments.

Custom Cleanser, Serum & Moisturizer

Complete the easy at-home skin test and receive your personalized cleanser, serum, and moisturizer, formulated just for you.

$79 $59

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Custom Serum

Complete the easy at-home skin test and receive your personalized serum, formulated just for you.

Clean Ingredients for All

No matter your skin concern, each formula is packed with key active ingredients proven to help you achieve your skin goals. For acne-prone skin, formulas may contain salicylic acid, glycolic acid, willow bark, or azelaic acid. If you’re looking to brighten or even out skin tone, you may see bakuchiol, arbutin, or 3 forms of stable vitamin C. While “clean” isn’t a regulated term, Pure Culture Beauty has banned over 2,700 toxic ingredients from their formulations, exceeding both the U.S. FDA and European Union’s regulations.

Supporting Your Skin Microbiome

Every formula is enriched with skin-loving prebiotics and postbiotics to nourish your skin microbiome and support a healthy skin barrier.


Science-Backed Bestsellers

Want to skip to the good part? Supplement your routine or get a targeted treatment based on your specific skin goals, using more than 1 million data points and proven to show results.

Pure Culture Beauty Custom Serum Kit

Test your skin at home and get a personalized serum formulated with clinically-proven ingredients that target your skin needs and goals.

$29

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Pure Culture Beauty Custom Cleanser, Serum & Moisturizer Kit

Get a personalized routine formulated with clinically-proven ingredients that target your skin needs and goals—based on objective test results.

$79 $59

Add to Bag

Breakout Spot Treatment

Say goodbye to blemishes and hello to clear skin with a fast-acting, oil-free BHA/AHA serum to target breakouts, clear pores, and help prevent new blemishes.

Key Active Ingredients:

  • Salicylic acid: BHA that draws out impurities and clears excess oil
  • Glycolic acid: AHA that helps reduce comedones, blackheads, and inflamed breakouts
  • Chicory Root Inulin: A prebiotic that is clinically proven to improve skin hydration by up to 20%
  • Lactic Acid: AHA that gently exfoliates for a brighter, smoother complexion

Who it’s for: All skin types

$29

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Triple Vitamin C Serum

Transform dull skin with three, ultra-stable forms of vitamin C to help brighten your complexion and improve the look of fine lines and wrinkles.

Key Active Ingredients:

  • Ethyl ascorbic acid: Vitamin C that penetrates deeper into the skin to decrease hyperpigmentation while delivering environmental protection
  • Ascorbyl glucoside: Vitamin C clinically proven to brighten skin and reduce the look of fine lines and wrinkles
  • Ascorbyl palmitate: Vitamin C that combines antioxidant, antiaging, and whitening properties while lightening dark spots
  • Arbutin: Reduces melanin production to reveal a more even complexion
  • Chicory root inulin: A prebiotic clinically proven to improve skin hydration by up to 20% and help strengthen protective skin barrier

Who it’s for: All skin types, specifically those looking to brighten and even skin tone

$29

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Anti-Aging Serum

Experience age-defying benefits with two patented ingredients clinically proven to visibly improve the appearance of fine lines and wrinkles.

Key Active Ingredients:

  • Kangaroo paw flower: Clinically proven to reduce the look of wrinkles and improve skin firmness
  • Caprooyl tetrapeptide-3: Clinically proven to reduce the appearance of fine lines and wrinkles
  • Hyaluronic acid: Lower molecular weight HA penetrates skin better and deeper to improve skin elasticity and texture
  • Chicory root inulin: A prebiotic clinically proven to improve skin hydration by up to 20% and help strengthen protective skin barrier

Who it’s for: All skin types, specifically those looking to reduce the look of fine lines and wrinkles and enhance skin's firmness

$29

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Hyaluronic + Peptide Moisturizer

Treat dry skin to a cocktail of hyaluronic acid, peptides, and postbiotics that work together to improve the look of wrinkles, enhance firmness, and protect skin.

Key Active Ingredients:

  • Tetrapeptide-4: Peptide that helps stimulate collagen production, visibly lift skin, and shield from blue light

  • Hyaluronic acid: Lower molecular weight HA penetrates skin better and deeper to improve skin elasticity and texture

  • Lactobacillus ferment: A postbiotic clinically proven to increase barrier function by retaining moisture by up to 42% and reduce barrier damage caused by pollution by up to 45%

  • Pomegranate seed oil: An ultra-hydrating superfood that helps protect skin against environmental and oxidative damage

Who it’s for: All skin types, specifically those looking to improve the look of wrinkles, enhance firmness, and protect skin.

$34

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Barrier Restoring Moisturizer

Harness the power of prebiotics and postbiotics with this lightweight, nourishing moisturizer formulated to soothe skin, diminish roughness and sensitivity, and strengthen your skin's protective moisture barrier.

Key Active Ingredients:

  • Chicory root inulin:A prebiotic clinically proven to improve skin hydration by up to 20% and help strengthen protective skin barrier

  • Lactobacillus ferment: A postbiotic clinically proven to increase barrier function by retaining moisture by up to 42% and reduce barrier damage caused by pollution by up to 45%

  • Hyaluronic acid: Lower molecular weight HA penetrates skin better and deeper to improve skin elasticity and texture

  • Marrubium vulgare mint: Helps ease the look of tired skin by smoothing the surface and reinforcing the moisture barrier

Who it’s for: All skin types, specifically those looking to soothe skin, diminish roughness and sensitivity, and strengthen your skin's protective moisture barrier.

$34

Add to Bag

Easy on the eyes. And wallet.

Pay in easy, interest-free installments with Flexible Payments.

1

Instant approval.

No credit check required! Just choose Pay with 3 Flexible Payments when you check out.

2

No interest or fees.

The total cost of your order is split into three monthly payments at checkout.

3

No waiting.

We’ll ship your order as soon as your first payment is processed.

*Plus taxes where applicable. Available for customers in the US, Norway, Saudi Arabia, the UAE, Australia, Ireland, Germany, Sweden, France, Macau, New Zealand, Canada, Switzerland, Singapore, Hong Kong, Taiwan, Denmark, and Israel only.

The Beautylish Guarantee

Fast & Free Shipping

Orders over $35 ship for free in the US. For all other orders, we offer $5 flat rate shipping.

Satisfaction Guaranteed

We want you to love what you order. With our money-back guarantee, you can return your order within 60 days for a full refund. We'll even cover the cost of return shipping.

World-Class Customer Care

Our in-house beauty experts are available to assist you seven days a week. Feel free to contact us with any questions:

Phone: 1-877-992-5474 Email: service@beautylish.com